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Cults are just facebook groups

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Cults are always a crowd pleaser and they’re fascinating because it’s both simultaneously relatable and unrelatable. At the root of it, everyone just wants to belong, to be a part of something bigger than themselves. But cult leaders hijack the best part of our humanity and overwrites it with the worst part of being a human. From the outside we all think we’re better than those who are in cults, but then we turn around and do the tide pod challenge. Really what’s the difference? Most of the episodes this week are part of a series so make sure you tap that  button to get linked to the rest. Sidebar, check out the branding though. These cult leaders could’ve been great Creative Directors at an ad-agency, think about it!